Bring Your Brand and Website Up to the Level of Your Work.
I help you put what sets your business apart into words, give it a distinctive visual identity, and build a website that makes it easy for the right customers to inquire, book, or buy. After launch, I can help you see what’s working and decide what to improve next.
Make It Clear Why Customers Choose You
If customers only understand what makes your business different after they talk to you, that’s a good place to start. We look at who your best customers are, why they choose you, and how well that comes through in your brand today.
From there, I help you decide what to keep and what to change. That might mean sharpening your message, refining an identity customers already recognize, or building a visual system your team can use across your website, proposals, and marketing.
What the Work Can Include
- Brand Positioning & Messaging — Define who you serve, why customers choose you, and how to explain that value on your website and in sales conversations.
- Visual Identity Design — Refine an identity your customers already recognize or create a new one. Bring the logo, typography, color, and imagery together so the business is recognizable wherever people encounter it.
- Brand Systems & Templates — Give your team guidelines and reusable layouts for the materials they produce most, from proposals to presentations, so each new piece builds on the last.
A Website Built Around How You Do Business
Before I recommend a rebuild, I look at how customers use your site and what your team handles by hand. That helps us decide what’s worth keeping, where the design gets in the way, and which features are worth building.
What the Work Can Include
- Strategic Website Redesign — Clarify who your business serves, put your strongest work in front of the right people, and give them a clear reason to reach out.
- E-Commerce & Custom Development — Let customers check availability, book a service, or complete an order online. I build those features around how you sell and how your team handles each request.
- Lead Funnels & Follow-Up — Connect landing pages and inquiry forms to the tools your team uses, including your CRM, so the right person gets each lead and knows what to do next.
Know Where to Improve Your Website Next
If people visit your site but few get in touch or place an order, the first step is figuring out where the gap is. I check what your site records against the inquiries and orders your team receives. Then we can decide where a change is worth making.
What the Work Can Include
- Inquiry & Sales Tracking — Distinguish a completed inquiry or purchase from a button click or page visit, and check how those counts compare with your business records.
- Funnel Analysis — Look at how visitors arrive and where they stop between a landing page, form, and checkout. Identify which step deserves a closer look.
- Hands-On Improvements — Refine the message, simplify a form, or fix a follow-up step. Review what happens afterward to decide whether to keep the change or adjust it.
Discuss Your Project
Which part of your brand, website, or marketing would you like help with? Tell me a little about your business and what you’d like to change. If you have a website, include the link so I can take a look.
Don’t like forms? Email me: michael@kinzelconcepts.com