Challenge
PGi needed distinctive, gated eBooks to drive inbound leads and position the brand as a thought leader in virtual collaboration. The content required a fresh, engaging visual approach that could attract new prospects while maintaining brand recognition. The challenge was to create materials that balanced PGi’s corporate identity with a more expressive tone — visually and verbally — to stand out in a crowded market.
Solution
I designed two eBooks that stretched PGi’s existing brand system in strategic ways: introducing unique illustration styles and typography effects while preserving the core brand structure. Each eBook was crafted for digital delivery and optimized for readability across devices, with integrated calls to action and lead capture forms to align with the marketing funnel.
Result
The eBooks successfully generated engagement and conversions through PGi’s gated landing pages, expanding their qualified lead pool and providing measurable ROI for content marketing efforts. The project also demonstrated how PGi’s visual and verbal brand could evolve — inspiring broader updates to their digital collateral style moving forward.
