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PGi — Brand Identity & Creative Operations

Role: Senior Manager, Creative Services
Focus: Visual Identity • Brand Guidelines • Creative Operations
screenshots of PGi's website

Overview

As Premiere Global Services (PGi) prepared to relaunch GlobalMeet, its product, marketing, and regional teams were using different versions of the company’s visual identity. As Senior Manager of Creative Services, I led the brand refresh and defined how PGi and GlobalMeet would appear together across the website, product interfaces, and marketing materials.

I also designed and built the PGi Brand Exchange. It gave teams one place to find approved assets, download templates, and request help from Creative Services. After launch, 27+ teams routed work through the hub, and creative requests doubled.

Side-by-side comparison of the old PGi homepage with teal header and device collage next to the redesigned PGi/GlobalMeet page featuring the updated orange PGi logo, cleaner layout, and simplified hero content.
Before-and-after of the PGi logo and website, showing the shift from the legacy visual system to the refreshed PGi/GlobalMeet brand experience.

The Challenge

As PGi grew through acquisitions, teams made different decisions about how to present the company and its products. For the GlobalMeet relaunch, they needed practical rules about which logo should lead on a product page, in a sales presentation, or at an event.

Creative requests also arrived in separate inboxes, making it difficult to see what was in progress. Teams needed a way to find approved assets themselves and bring Creative Services in when a project called for it.

Defining how PGi and GlobalMeet show up together — a clear logo hierarchy, co-branding rules, and real-world examples of when the master brand or product brand should lead.

The Solution

I worked with product, marketing, and communications to refresh PGi’s logo, colors, and typography and define how the PGi and GlobalMeet identities worked together. I designed the core visual elements and mentored a junior designer as we applied them across product screens, web pages, and campaigns.

I designed and developed the PGi Brand Exchange so teams could use the new identity in their daily work. An employee could download an approved logo or template, check the guidelines, or request design help. The built-in form brought creative requests that had been scattered across email into one place.

Inside the PGi Brand Exchange, teams could check a brand standard, download an asset, or send a brief directly to Creative Services.

The Brand in Practice

The guidelines showed teams how to make everyday design decisions. Logo examples established when PGi or GlobalMeet should lead. A shared palette, typefaces, and icon library gave a product page and a sales campaign a recognizable family resemblance. Photography and illustration examples showed how to carry the same identity into print and events.

View the PGi visual identity guidelines (PDF) or explore the GlobalMeet product identity case study.

At-a-glance overview of PGi’s core visual identity building blocks—logos, primary colors, and typefaces.

Impact

27+ teams used the Brand Exchange to route work to Creative Services. After the hub launched, the number of creative requests doubled. A shared intake form gave the in-house team a clearer view of incoming work.

The refreshed identity became the foundation for PGi’s creative work during my tenure. Across regions, teams could start with the same approved logos, templates, and guidelines when producing a launch page, sales materials, or an event display.

If each team is building its own version of your brand, I can help you create guidelines and templates they can all use.

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Using the GlobalMeet icon as a flexible graphic element to build product equity while staying anchored to the PGi brand.
Standardized, flexible iconography system that extends the PGi + GlobalMeet visual language across products and channels.
A large grid of colorful PGi line icons, each in a consistent orange-and-yellow style, representing collaboration, analytics, devices, support, and other concepts for sales, marketing, and corporate communications materials.
Expanded PGi marketing icon library used across sales, campaigns, and corporate communications to visualize features, benefits, and workflows with a consistent style.
Integrated launch collateral — refreshed PGi.com homepage and product feature page.
Expanded color system showing how a simple core palette expands into richer, balanced combinations for a wide range of PGi and GlobalMeet applications.
Photography system ranging from people-first lifestyle moments to close-up product interface details.