Challenge
UPS wanted to translate its 2013 Annual Report — originally produced for print — into a fully responsive digital experience. The goal was to preserve the integrity of the original design and brand storytelling while ensuring accessibility, performance, and seamless usability across devices.
Solution
I developed the site using HTML5, CSS3, and jQuery, carefully adapting the print layouts into flexible, responsive web page. Typography, imagery, and data-driven visuals were restructured for fluid grids and modern browsers, maintaining UPS’s visual hierarchy while optimizing for readability and load speed.
Result
The digital Annual Report delivered an engaging, device-agnostic experience that mirrored the prestige of the printed version while significantly expanding reach and accessibility. The project demonstrated UPS’s commitment to innovation and set a new internal benchmark for future interactive corporate reporting.
