Roundtable Planning & Investments

Brand Design and Web Development

Challenge

As a new startup in the investment space, Roundtable Investments needed to launch with a brand presence that would inspire trust and credibility from day one. With no existing identity, they required everything from a professional logo and brand guidelines to a fully-functional, scalable website that could act as both a marketing platform and a client portal. The site also needed practical features like a blog for insights, a client portal, and calendar integrations to support scheduling.

Solution

I developed a complete visual identity system starting with a modern, professional logo that captured the values of trust, reliability and clarity. From there, I created brand guidelines that established consistency across typography, color palettes, and visual assets. I then designed and developed a custom website tailored to their needs, integrating a blog for ongoing content, client login portal, and calendar tools to make scheduling seamless. Every element was built to communicate authority while staying approachable.

Result

Roundtable Investments launched with a polished and scalable brand identity supported by a robust digital presence. The new website not only presented the company with clarity and professionalism but also gave clients a central hub for resources, communication, and scheduling. The combined identity system and web platform positioned the startup to enter the market with confidence and build long-term credibility.