Effortless Sleep Diagnostics
E-Commerce & Web Development
Challenge
sEffortless Sleep Diagnostics came to me as an early-stage startup with only a logo and a simple landing page. Their goal was ambitious — to become the go-to provider for FAA-compliant at-home sleep testing for pilots — but they lacked a full web presence and digital infrastructure. They needed a site that could build credibility in a highly regulated medical niche, communicate clearly to both pilots and Aviation Medical Examiners, and handle secure online test ordering with minimal friction.
Solution
I designed and developed a complete WordPress + WooCommerce website from the ground up. Starting with UX architecture, I built a clear user journey that balanced medical professionalism with approachability. The site integrates:
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A streamlined e-commerce checkout for ordering FAA Type II sleep tests.
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A custom Elementor framework that allows internal staff to update content easily.
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A blog and resource center to establish authority through educational content.
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SEO-optimized copy and conversion-driven layouts tailored for high-intent visitors.
Every element was designed for clarity, trust, and compliance — with performance optimizations like CDN caching, lazy loading, and WebP image delivery to ensure fast load times for a nationwide audience.
Result
The finished site gave Effortless Sleep Diagnostics a professional, scalable platform that immediately legitimized their brand.
They can now process orders online, publish new educational content, and expand marketing campaigns without developer support.
The new digital presence positioned them as a trusted partner for FAA medical examiners and pilots — helping them grow from a startup concept into a credible, revenue-generating healthcare service.
