Senior Brand, UX & Web Designer

Building design systems, digital brands, and high-performance websites for SaaS, startups, and enterprises.

Available for select freelance engagements through Kinzel Concepts.

Hi, I'm Michael

I design scalable systems that drive brand consistency, campaign impact, and digital performance. My work spans visual identity, UX, content systems, motion, and multi-channel brand experiences for SaaS and enterprise organizations.

Through Kinzel Concepts, I help small businesses and scaling startups create conversion-driven brands, websites, and digital experiences. Fast turnaround, clean design, and measurable improvements.

Design & Development Services

Web Design & Development

Custom web apps that merge strong design with reliable development, built to scale and perform across devices and platforms.

E-Commerce Solutions

Design and development for online stores that make shopping seamless and engaging, with scalable functionality.

Visual Identity Systems

Comprehensive brand standards that span across print, digital, and product — ensuring every touchpoint feels cohesive.

Creative Campaigns

Social media graphics, ad creatives, animations, and marketing assets that bring your brand to life and connect with your audience.

Featured Project

Visual Identity System

This project centered on unifying a corporate brand with its flagship product into one cohesive identity. The challenge was balancing two distinct brands without diluting either. I developed a comprehensive visual identity system that defined logo usage, typography, color palettes, and design standards — supported by a companion brand hub that made assets easy to access and apply.

The result was a consistent, scalable system that improved recognition, reduced inconsistencies, and gave teams a clear framework for building the brand with confidence.

Your Reliable Designer & Developer

Clear Communication

Honest, direct communication is at the core of every project I take on. I’m transparent about budget, timelines, scope, and challenges — so there are no surprises, just clarity and collaboration.

Design-Led Development

Great design isn’t optional — it’s what makes an experience memorable. I bridge the gap between design and code, working closely with creative and marketing teams to bring every visual detail to life exactly as intended.

Seamless Execution

Technical details shouldn’t slow you down. I combine proven tools, modern workflows, and proactive thinking to handle complexity behind the scenes — so your project moves smoothly from concept to launch.

Ongoing Partnership

The work doesn’t stop at launch. I stay available as a technical and creative partner for updates, enhancements, and continued growth — keeping your site evolving alongside your business.